revolutionizing telemedicine
in the arab world
Altibbi is the Arab world’s leading digital health platform, delivering AI-powered telehealth to millions every month.
Industry
Digital Health
Geography
MENA Region
Impact
New business model + expanded market leadership
Services
Brand Strategy and Positioning + Brand Identity + Digital Ecosystem
" Mojo led the transformation of Altibbi into the Arab world's largest telehealth platform - re-postioning its brand, reshaping its business model, and empowering its impact across the Middle East."
Originally built as an Arabic-language medical reference site, Altibbi had grown into a trusted source of healthcare content with millions of users.
But its ad-driven revenue model limited growth, and its positioning no longer reflected its ambitions.
Mojo was engaged to help reimagine Altibbi's role in the market - from content provider to full-service telehealth platform.
This shift required a complete rethink of the brand strategy, a new identity system, and a seamless digital experience that would scale across multiple markets and audiences.
Altibbi has cemented its leadership in the fast-growing telemedicine sector and is widely regarded as the most trusted digital health platform in the region.
Altibbi's transformation into a live, always-on healthcare service unlocked powerful growth. With over 1,500 certified doctors delivering round-the-clock consultations in seven regional countries, the platform now serves 20 million unique users each month and has completed over 4.5 million virtual consultations.
Our work included a full brand identity system, UX/UI toolkits for app and web, and a strategic roadmap to support future expansion - including machine learning, online pharmacies, and diagnostic services.
from medical information
> to real-time healthcare.
Mojo helped Altibbi evolve from a static knowledge resource into a pioneering interactive care platform - delivering meaningful, personalized healthcare through AI and human expertise at scale.
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