global water security policy
Global leader in water, hygiene and infection prevention solutions, driving sustainable impact across 170+ countries.
Industry
Sustainability & Water Solutions
Geography
MEA Region
Impact
Brand visibility + global credibility + key stakeholder access
Services
Strategic direction + stakeholder mapping + engagement + thought leadership + media training + public relations
" Ecolab, partnered with Mojo to launch its first major consumer research initiative in the Middle East and Africa - regions both facing acute water scarcity challenges."
Despite its global footprint and deep expertise, Ecolab had limited visibility in the MEA region.
The company sought to launch its global Watermark Study on consumer attitudes toward water stewardship while also securing participation at COP28 in Dubai after previous attempts had failed. Mojo was tasked with delivering a strategic approach to amplify the study, secure COP28 access, build stakeholder relationships, and position Ecolab as a trusted voice in water sustainability.
Regional Relevance:
Highlight global sentiment + extract local data from Watermark Study for media announcement + align with regional government agendas addressing water scarcity + security in world's most water-stressed region.
Global Platform:
Leverage Watermark Study to secure participation at COP28 in UAE + amplify message + demonstrate Ecolab's credibility in water sustainability on a global stage.
Global Stage Presence:
Secured Ecolab's participation at COP28 + prestigious "seat at the table" in restricted Blue Zone.
Stakeholder Engagement:
Introduced Ecolab to diverse range of experts, government officials + environmental organizations.
Media:
Generated qualitative media coverage in Tier 1 publications + established Watermark Study as barometer of consumer insights + positioned Ecolab as industry leader.
Company Best Practice:
Awarded Ecolab's global "Comms Campaign of the Year" as best practice example of campaign execution + results.
from innovation
> to influence
Mojo helped Ecolab move from operational expertise to strategic visibility - establishing its presence not just as a solutions provider, but as a voice shaping the region's sustainability agenda.
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