fevadol analgesic
packaging range
Fevadol is one of Saudi Arabia's most trusted analgesic brands, launched in 1988 and widely used across the Kingdom.
Industry
OTC Pharmaceuticals
Geography
KSA + GCC
Impact
Repositioned legacy brand + defined packaging roadmap
Services
Brand Positioning + Brand Identity + Range Packaging System
" Mojo partnered with Spimaco to reimagine Fevadol - one of Saudi Arabia's most trusted paracetamol brands - through a modern packaging system built for today's self-care consumers."
Launched in 1988, Fevadol had earned strong equity and wide usage in the KSA market, but its outdated packaging and fragmented brand presentation were holding it back.
As Spimaco set its sights on becoming the market leader in analgesics by 2025, it needed more than a facelift - it required a strategic rethink.
Key issues included inconsistent visual language, weak product differentiation, and lack of alignment with evolving consumer expectations around OTC products.
Mojo was tasked with redefining Fevadol's packaging system and brand presence in a way that honored its heritage while positioning it for modern retail and digital environments.
As the first major packaging upgrade in Spimaco's history, the project also set a new internal benchmark for brand and packaging innovation across the entire portfolio.
Mojo laid the foundation for Fevadol's next chapter by developing a flexible, future-ready design system that refreshed its brand equities and unified its entire product range. The new identity brings clarity, confidence, and credibility to the shelf, enhancing both brand recognition and consumer trust.
Incorporating modern design principles while reflecting Saudi heritage, the new packaging aligns with global best practices in the self-medication space and gives Fevadol a distinct, ownable voice across all touchpoints.
from pain relief
> to brand belief.
Mojo helped Fevadol evolve from a functional product into a confident, consumer-first brand, one that delivers not only fast relief, but trust, clarity, and relevance in a modern healthcare landscape.
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