digital banking
NowNow is a fast-growing Nigerian fintech brand redefining access to digital financial services. Offering a secure mobile wallet, seamless payments, low-cost transfers, and microloans.
Industry
Fintech
Geography
Nigeria
Impact
Brand Positioning + go-to-market acceleration
Services
Brand Strategy + Brand Identity + Asset generation + Advertising + Digital Strategy + Social + Website + Media
" NowNow, a rising challenger in Nigeria's booming fintech sector, engaged Mojo to rebuild and relaunch its brand, turning early momentum into sustainable traction and growth."
Despite entering a fast-growing market, NowNow’s initial launch lacked clarity, coherence, and emotional pull.
With low awareness, no distinct brand positioning, and intense competition from over 200 fintech players, NowNow struggled to differentiate or scale.
Mojo's task was to define a compelling brand strategy, overhaul the identity system, and deliver a powerful go-to-market plan that resonated with digitally savvy, upwardly mobile Nigerians. And do it fast.
NowNow re-entered the market with swagger, humanity, and clarity - positioned as the new face of modern money for a new Nigerian generation.
Mojo redefined NowNow's brand around a sharp emotional insight: life in Nigeria moves fast - and money should too. We repositioned NowNow as a bold, empowering, no-nonsense digital banking solution that puts people in control of their money NowNow (immediately).
The brand relaunch included a new identity, fresh visual language, dynamic photography and video asset creation, and the rollout of a disruptive campaign built around the rallying cry: Boss Your Money.
Campaign storytelling, influencer strategy, tactical offers, and platform-specific activations across digital, OOH, and social rapidly built visibility, trust, and cultural connection.
from digital wallet
> to daily empowerment.
Mojo helped NowNow shift from being just another fintech app to becoming a movement - one that champions speed, freedom, and financial self-determination for millions of young Nigerians.
Looking to build your brand, strengthen your reputation, or make a bold creative move?
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