sustainable cooling
Tabreed is a global leader in district cooling solutions, delivering energy-efficient, sustainable cooling to major urban developments across the Middle East, North Africa, India, and beyond.
Industry
Energy & Utilities
Geography
GCC / Global
Impact
Modernized brand identity + strategic brand platform for growth
Services
Brand Strategy + Brand Identity & Architecture + Motion + Key Messaging
" Tabreed, one of the world's leading district cooling companies, partnered with Mojo to refresh and future-proof its brand identity amplifying its leadership position and reinforcing its commitment to sustainable progress."
With accelerating global expansion and the rising importance of climate-driven urban innovation
Tabreed needed a brand identity that reflected its pioneering spirit, regional heritage, and future ambitions. The challenge was to update the brand's visual system without losing its core recognition, and to build a flexible, motion-ready framework for modern digital, physical, and experiential environments.
Mojo was tasked with crafting a refined identity that unified English and Arabic typography, developing a distinctive iconography and motion language, and embedding sustainability and innovation at the heart of the visual and verbal system.
The result: a modern, scalable brand system built to reinforce Tabreed's role as a global leader in sustainability, underpinning its ambitions for regional and global expansion.
Mojo delivered a comprehensive brand refresh, reimagining Tabreed's narrative, evolving the logo system, crafting custom Arabic typography, and creating a unified ecosystem of visual assets. New elements such as progress lines and sustainability waves were introduced to symbolize express Tabreed's commitment to continuous innovation and environmental stewardship.
The project also included full-motion design guidelines, iconography systems, digital and social applications, signage, corporate collateral, and internal branding frameworks.
from essential infrastructure
> to essential progress
Mojo helped Tabreed evolve its brand from a functional provider of cooling solutions to a visionary force shaping the future of sustainable cities.
Looking to build your brand, strengthen your reputation, or make a bold creative move?
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