tamrah dates
Tamrah is a premium confectionery brand from Best Food Co., one of the region's largest and most recognized names in branded nuts, snacks, and food products.
Industry
Confectionery
Geography
Regional + International
Impact
Shaped a new category + launched a global brand
Services
Naming + Positioning + Brand Identity + Key Messaging + Range Packaging System
" Best Food Co. partnered with Mojo to develop and launch a category-defining product: premium dates, stuffed with almonds and coated in chocolate, an indulgent innovation made for modern tastes."
As a regional leader in nuts, Best Food Co. identified a market opportunity at the intersection of tradition and indulgence.
The goal was to create a completely new offering in the confectionery space, reimagining the cultural staple of dates into a contemporary treat with international appeal.
Mojo was tasked with everything from naming and brand positioning to packaging design and communication. The challenge wasn't just to launch a product, but to build an entirely new brand from the ground up that felt premium, desirable, and export-ready while staying true to its regional roots.
Tamrah rapidly established itself as a standout product in both regional and global markets. Its success not only expanded Best Food Co.'s portfolio into confectionery, but positioned Tamrah as a new standard in date-based innovation, elevating the perception of what a date can be.
Through a rigorous discovery process, Mojo created the Tamrah brand, a name rooted in simplicity, memorability, and cultural authenticity. We developed a bold visual identity, flexible packaging system, and a full communications toolkit across key visuals, social campaigns, motion assets, and retail/duty-free channels.
From a regional staple
> to a global delight.
Mojo helped re-position the humble date as a modern indulgence - uniting culture, craft, and creativity in every bite.
Looking to build your brand, strengthen your reputation, or make a bold creative move?
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